Under Armour has recently overtaken Adidas to become the second biggest sports clothing and accessories company behind Nike - so they're obviously doing something right. I must admit I like their products, and, for reasons I can't properly explain, I think that they are pretty cool.
But I do think the names they use for some of their products are a bit odd. Take the Charged Bandit for example. The shoe makers come up with this great running shoe, and they go to the marketing people. 'What do you think we should call it?' they say. 'I know' says one of the Mad Men, 'what about Charged Bandit?' Huh? I know charged refers to the sole, but bandit?
Despite that, this is a very good shoe. It follows the current trend by having the woven fabric type upper; what UA calls heathered. Again, huh? Like the Nike and its Flyknit, it simultaneously does two contradictory things: it holds your foot securely while stretching sufficiently to allow it fit well. The sole isn't as springy as Nike's Lunarepic, but it has enough bounce to keep you light on your feet. It has a heel cup which keeps your foot properly in place. It is also competitively priced, which is a nice little bonus.